Marcel Norman

Product
Designer

01

About
Marcel

As a seasoned Senior Product Designer with 10+ years of experience, I possess a strong track record of delivering innovative and user-centered digital experiences across diverse industries. My expertise spans the entire design process, from research and ideation to prototyping and deployment. I am highly skilled at understanding user needs and translating them into compelling designs that drive tangible business outcomes. With a meticulous eye for detail and a deep understanding of design systems and patterns, I consistently deliver high-quality solutions.

Throughout my career, I have successfully launched numerous digital products, showcasing my ability to solve complex design challenges and create impactful user experiences. I thrive in collaborative environments, effectively communicating design decisions and rationale to stakeholders at all levels. In addition to my design prowess, I have a passion for mentoring and managing junior designers, fostering a culture of design excellence and continuous learning. Always seeking new challenges and growth opportunities, I am driven to make a meaningful impact in the realm of digital product design.

02

My
Experience

January 2022 - Present

Lead UX/UI Designer

Capitec Bank

As the Lead Product Designer for Value Added Services at Capitec Bank, I am responsible for designing user interfaces and experiences for some of the bank's digital products, while ensuring they meet relevant design standards and guidelines. During my time in this role, I have launched three new digital products.
- Led the design of user interfaces and experiences for the Capitec mobile banking app, website, and other digital products, using design thinking and user-centered design principles.
- Designed and launched three new Value Added Services products for the Capitec app within the first 10 months of employment.
- Collaborated closely with product managers, developers, and other stakeholders to define user requirements, prioritize features, and develop product roadmaps.
- Executed designs using participatory and iterative design techniques, including A/B testing, observational studies, customer interviews, usability testing, heuristic site evaluations, and competitive site analysis.
- Created wireframes, prototypes, and high-fidelity mockups using Figma and InVision, and provided detailed design specifications to developers.
- Ensured that designs were accessible, responsive, and met all relevant design standards and guidelines.
- Communicated design decisions and rationale to stakeholders, including executives, and advocated for user needs and design excellence.
- Proactively identified and mitigated design issues, problems, risks, or pain points and identified opportunities for product enhancements.
- Worked collaboratively as part of an agile team, ensuring holistic problem investigation and integration to design and develop the right solutions.
May 2021 - January 2022

Senior UX/UI Designer

10 Lifestyle Group
- Designed and delivered elegant and effective designs and product experiences for multiple digital products, collaborating with cross-functional Agile teams to ensure the best outcomes.
- Led design sprints, brainstorming sessions and design reviews to ensure innovation and user-centric solutions while adhering to technical constraints.
- Worked alongside other UI/UX team members to maintain and update style guides and best practices, ensuring brand consistency across all products.
- Created wireframes, low and high-fidelity mock-ups and prototypes using Figma and InVision, and provided detailed design specifications to developers for accurate implementation.
- Conducted user research and testing to validate design decisions and iterated on designs to improve user experience.
- Proactively identified design challenges and proposed solutions, while always keeping the user's needs in mind.
October 2016 - May 2021

UX/UI Analyst

Interfront SOC

As a UI/UX Analyst, I played a crucial role in designing and delivering elegant and effective designs and product experiences across cross-functional Agile teams. Key accomplishments include:
- Designed and implemented a UI/UX style guide to maintain consistency across all products and services.
- Created a comprehensive UI elements toolkit to streamline design and development processes.
- Introduced and implemented a user-centered design process, focusing on the needs and preferences of end-users.
- Collaborated with Business Analysts, System Engineers, and Developers to deliver innovative and user-centric products while adhering to technical constraints.
- Worked alongside other UI/UX team members to ensure conformance with style guides and best UI/UX practices, providing feedback and guidance to improve design quality.
- Created wireframes, low and high-fidelity mock-ups, and maintained UI Kit and style guides, ensuring that designs were accessible, responsive, and met all relevant design standards and guidelines.
- Conducted UI/UX design and technology research to stay abreast of the latest trends and best practices, sharing insights and recommendations with the team to drive continuous improvement.
October 2012 - September 2016

UX/UI Designer

The Univeristy of Johannesburg
- Led the redesign and implementation of the university's new website, improving user experience and increasing engagement
- Collaborated with cross-functional teams, including product owners, data scientists, and developers to identify customer pain points, test designs, and uncover insights
- Conducted stakeholder interviews, comparative analysis, and worked closely with analysts to gather requirements and define user needs
- Facilitated workshops and co-design sessions to create new features for the website, aligning with business goals and user needs
- Conducted user research using various methods, including in-person user testing, interviews, and surveys to gather feedback and inform design decisions
- Created high-fidelity prototypes and system architecture for the responsive website, using tools like Sketch and InVision
- Researched new technologies to improve the university's digital footprint, keeping up with industry trends and best practices.